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Request for Proposals for Advertising Media Services

Solicitation ID: 362-2023-0002

Status: Awarded

Contact Name: roxanne.koltermann@lottery.state.tx.us

Contact Number: 512-344-5351

Contact Email: roxanne.koltermann@lottery.state.tx.us

Response Due Time: 4:00 PM

Agency/Texas SmartBuy Member Number: 362

Days Solicited: 21+ Days for Solicitation Notice

Solicitation Posting Date: 9/13/2022

Response Due Date: 11/1/2022

Last Modified: 4/18/2023 8:28 am

Solicitation Description:

**** October 31, 2022 - Attachment No. 6 - HUB Subcontracting Plan Questions and Responses

***October 12, 2022 - Attachment No. 5 - Responses to Proposers' Questions and RFP Amendments. 

**September 28, 2022 - Attachment No. 4 - Pre-Proposal Conference Sign-In Sheet. To view the video of the Pre-Proposal Conference, please go to the Texas Lottery's website, http://www.texaslottery.com/,  and click on About, Doing Business with TLC, Procurement. 

*September 26, 2022 - Attachment No. 3 - Advertising Media Services Pre-Proposal Conference General Information and access link for September 27, 2022 at 1:30 p.m.

The purpose of this Request for Proposals ("RFP") is to obtain proposals from qualified vendors to provide advertising media services for the Texas Lottery with the objective of responsibly communicating information to all adult (ages 18+) Texans. The intent is to promote Texas Lottery® games and enhance awareness of the mission of the Texas Lottery to generate revenue for the State’s designated beneficiaries including Texas public education and veterans.

The Successful Proposer shall be required to perform services as specified in this RFP and shall fully understand the Texas Lottery’s history and background, and support the Texas Lottery’s vision, mission, core values, and goals. Proposers are encouraged to review the following:

             FY23 Media Flowchart Attachment J

             FY21 Sales by Game/Revenue, Attachment K

             2020 Demographic Study of Texas Lottery Players, available at: https://www.texaslottery.com/export/sites/lottery/About_Us/Publications/Reports.html

             National Association of State and Provincial Lotteries (NASPL) website, www.naspl.org

             La Fleur’s website, www.lafleurs.com

             The Texas Lottery Commission’s 2022-2023 Comprehensive Business Plan, available at: https://www.texaslottery.com/export/sites/lottery/About_Us/Publications/Reports.html

             The Texas Lottery Commission’s 2023-2027 Agency Strategic Plan, available at: https://www.texaslottery.com/export/sites/lottery/About_Us/Publications/Strategic_Plans.html

             FY22 Sales by Designated Market Area (DMA) Attachment L

Proposers must demonstrate an understanding of Texas as a minority-majority state as well as the ability to effectively reach and speak to all adult (ages 18+) Texans.

The Successful Proposer must be able to perform the functions of an advertising media planning and buying agency, including, but not limited to, planning, buying, and stewardship of broadcast, newspaper, digital, social, out-of-home media, and sponsorship activations.  

Proposers should refer to the Schedule of Events contained in the RFP for important filing deadlines. Proposals are due on November 1, 2022 at 4:00 p.m. Central Time. Prior to submitting a response to this RFP, Proposers are advised to re-check this posting for any possible additional information or amendments.

The Texas Lottery Commission is a part of the Executive Branch of Texas State Government. The Texas Lottery will not relinquish control over lottery operations. The Successful Proposer shall function under the supervision of the Texas Lottery. Its operations will be subject to the same scrutiny and oversight that would apply if all operations were performed by Texas Lottery employees. Accordingly, all operations must be conducted in adherence to applicable statutes and the highest ethical standards. 

This RFP and all activities leading toward the execution of a written contract under this RFP are being conducted in accordance with the State Lottery Act (Tex. Gov't Code. §§ 466.001, et seq.), as amended; the Texas Lottery's administrative regulations (16 TAC §§ 401.101, et seq.); and other applicable laws of the State of Texas. All Proposers should read and be familiar with the State Lottery Act and 16 TAC §401.101.

Class/Item Code(s): 91501-Advertising Agency Services


1ESBD_File_299764_Advertising Media Services RFP 2024.pdfRequest for Proposal for Advertising Media Services
2ESBD_File_299764_HUB_CMBL booklet.pdfHUB/CMBL List for RFP Advertising Media Services
3ESBD_File_299764_Advertising Media Services Pre-Proposal Conference Info.pdfAdvertising Media Services Pre-Proposal Conference General Information
4ESBD_File_299764_PreProposal Conference Sign In sheet.pdfAdvertising Media Services Pre-Proposal Sign-In Sheet
5ESBD_File_299764_QA Advertising Media Services_Final10122022.pdfAdvertising Media Services Responses to Proposers' Questions & RFP Amendments
6ESBD_File_299764_HSP QA -Advertising Media Services10312022_Round 4.pdfHUB Subcontracting Plan Questions and Responses

Contractor Name Mailing Address Value Per Contractor Contractor Hub Status Award Date Award Status
LatinWorks Marketing, LLC DBA Third Ear 828 West 6th Street, Suite 150, Austin TX 78703 50000000 HUB CERTIFIED 4/17/2023 Full Award